You get all this, plus I’m easygoing, pleasant to work with, and fun.
WRITING
Nothing makes me happier than a blank sheet of paper that’s crying for a story. Maybe it’s your story—the tale of your company, your services, and why you’re the best thing since sliced bread. Maybe you’re launching a cool new product that the world needs to know about. Whatever your story, I’ll tell it in any format you like, including:
Nothing makes me happier than a blank sheet of paper that’s crying for a story. Maybe it’s your story—the tale of your company, your services, and why you’re the best thing since sliced bread. Maybe you’re launching a cool new product that the world needs to know about. Whatever your story, I’ll tell it in any format you like, including:
Print
|
Digital
|
I don’t follow prescribed templates or hot trends. After extensive interviews and research, I customize every piece to your needs, personality, goals, and voice. What you end up with is an awesome marketing tool that looks, sounds, tastes, and smells like you—and you alone!
TRANSLATING
If you work in a highly technical industry but your market is mainstream America—people who don’t comprehend techno gibberish—it’s critical that your materials be clear, easy to understand, and in plain English. If your customers don’t understand what the heck you’re saying, chances are they won’t buy. As a crack “translator,” I can decode your high-tech lingo and write content your readers will totally get.
EDITING & PROOFREADING
Maybe you’re a killer writer, but you need an objective eye to review that brochure copy you whipped up. Or you’re a whiz-bang writer who can’t punctuate for beans. Or you could not care less about misplaced modifiers and dangling participles. If so, I’m your woman. Call me pathetic, but I love grammar and punctuation.
If it’s proofreading you’re after, I’ll scour your piece with a fine-toothed comb, ferreting out grammar, punctuation, and spelling errors. If you need an editor, I’ll do all that and more. I may rework or reorganize sentences and paragraphs for better readability. I may suggest altering the tone to better reflect your voice and personality. I may recommend adding or deleting elements that will strengthen your case. (Of course, if you just want me to do all the work, please refer to “Writing” section, above.)
MARKETING CONSULTING
A lot of small-business owners I know dabble in marketing, and some are pretty darn good at it. Still, they feel something is missing. Are they doing enough? Are they marketing efficiently and effectively? Is their message on target? Should they (groan) draft a formal marketing plan?
Ah, so many unanswered questions! That’s where I come in.
As the former co-owner of a marketing company, I’ve got a solid grasp on this stuff. I’ll take a look at one marketing piece—or your entire marketing effort—and provide observations and recommendations.
Areas addressed may include:
PRIVATE SEMINARS & WORKSHOPS
Want some one-on-one attention? I’ll prepare a customized presentation or workshop for you and your staff on just about any writing or marketing topic. Here are a few ideas:
Writing & Grammar
Marketing
PUBLIC SPEAKING
As far as I’m concerned, writing and marketing are a blast. And I can make them fun for you, too—no joke. If your business, organization, or school needs a speaker and would like a fresh take on these topics, give me a shout.
PRIVATE COACHING FOR KIDS & ADULTS
There’s no shame in needing a little extra help. Heck, during high school, I was tutored in algebra by a gum-chewing, cigarette-puffing, tough-talking meanie. She scared me to death, and I still don’t know my trinomials from my integers.
Well, I don’t chew gum, smoke cigarettes, or talk tough, and I’m super nice, so your one-on-one coaching experience will be a thousand times better, I promise—and you’ll learn a lot, too. I’ll coach you, your employees, or your kids through any problem areas in grammar, punctuation, or writing.
TRANSLATING
If you work in a highly technical industry but your market is mainstream America—people who don’t comprehend techno gibberish—it’s critical that your materials be clear, easy to understand, and in plain English. If your customers don’t understand what the heck you’re saying, chances are they won’t buy. As a crack “translator,” I can decode your high-tech lingo and write content your readers will totally get.
EDITING & PROOFREADING
Maybe you’re a killer writer, but you need an objective eye to review that brochure copy you whipped up. Or you’re a whiz-bang writer who can’t punctuate for beans. Or you could not care less about misplaced modifiers and dangling participles. If so, I’m your woman. Call me pathetic, but I love grammar and punctuation.
If it’s proofreading you’re after, I’ll scour your piece with a fine-toothed comb, ferreting out grammar, punctuation, and spelling errors. If you need an editor, I’ll do all that and more. I may rework or reorganize sentences and paragraphs for better readability. I may suggest altering the tone to better reflect your voice and personality. I may recommend adding or deleting elements that will strengthen your case. (Of course, if you just want me to do all the work, please refer to “Writing” section, above.)
MARKETING CONSULTING
A lot of small-business owners I know dabble in marketing, and some are pretty darn good at it. Still, they feel something is missing. Are they doing enough? Are they marketing efficiently and effectively? Is their message on target? Should they (groan) draft a formal marketing plan?
Ah, so many unanswered questions! That’s where I come in.
As the former co-owner of a marketing company, I’ve got a solid grasp on this stuff. I’ll take a look at one marketing piece—or your entire marketing effort—and provide observations and recommendations.
Areas addressed may include:
- Advertising (print, online, outdoor, etc.)
- Client “reach-out-and-touch” campaigns
- Client-referral efforts
- Client-satisfaction surveys
- Corporate-identity materials (logo, brochures, e-zines, Web site)
- Direct-mail campaigns
- In-house educational workshops
- Information products
- Lead tracking
- Networking
- Public speaking
- Publicity
- Social media
- Special promotions
- Sponsorship opportunities
- Strategic partnerships
- Trade shows
- USP (unique selling proposition) and tagline
PRIVATE SEMINARS & WORKSHOPS
Want some one-on-one attention? I’ll prepare a customized presentation or workshop for you and your staff on just about any writing or marketing topic. Here are a few ideas:
Writing & Grammar
- Powerhouse Business Writing
- Mind Your Colons, Commas, and Quotation Marks (a primer on perfect punctuation)
- The Grammar Pitfalls You Must Avoid
- Website, Web site, or website: Creating a Corporate Style Guide
Marketing
- Identifying Your Brand’s Features and Benefits
- Overcoming Objections to Your Product or Service
- Pinpointing Your Target Market (no, it’s not everyone)
- Crafting Your Unique Selling Proposition (USP)
- Branding 101: How to Be Unique, How to Be Consistent, and How to Sweat the Small Stuff
PUBLIC SPEAKING
As far as I’m concerned, writing and marketing are a blast. And I can make them fun for you, too—no joke. If your business, organization, or school needs a speaker and would like a fresh take on these topics, give me a shout.
PRIVATE COACHING FOR KIDS & ADULTS
There’s no shame in needing a little extra help. Heck, during high school, I was tutored in algebra by a gum-chewing, cigarette-puffing, tough-talking meanie. She scared me to death, and I still don’t know my trinomials from my integers.
Well, I don’t chew gum, smoke cigarettes, or talk tough, and I’m super nice, so your one-on-one coaching experience will be a thousand times better, I promise—and you’ll learn a lot, too. I’ll coach you, your employees, or your kids through any problem areas in grammar, punctuation, or writing.
Ready to delegate any of these tasks to me? Hooray! I’d love to help out. Here’s where you can find me: Call 848.333.6100, or click here to send me a message now.